Marketing, advertising and promotion resources for small businesses

Data and Resources

• Brand positioning map DOCX

  Find potential gaps in the market. Get a visual idea of where you and your...

• Competitor profile chart DOCX

  Evaluate your competitors against key factors to find gaps in the market and...

• Customer journey map DOCX

  Review the end-to-end interaction with your business from your customer’s...

• Customer profile chart DOCX

  Complete the customer profile chart to better understand your target market.

• Develop your customer value proposition DOCX

  Clarify your competitive advantage and what unique value your business...

• Marketing action plan DOCX

  Plan the actions you need to take to put your marketing strategy into practice.

• Marketing channel review DOCX

  Review your use of marketing channels to ensure a well-coordinated approach...

• Marketing collateral review DOCX

  Review your marketing material to ensure a well-coordinated approach and find...

• One-page brand strategy DOCX

  Define your brand by clarifying it against 6 brand elements.

• One-page marketing strategy DOCX

  Complete a concicse overview of the factors you have to consider to ensure...

• Review your 7 Ps of marketing DOCX

  Consider the strengths of your marketing approach, where you can improve your...

• Website function checklist DOCX

  Use this checklist to review the core functions of your website.